It ALL Begins w/ the Problem, the Insights & YOUR Dream . . .
Trusted Start-up, Scaled-up & @-Scale
CPG Strategy Consultancy
About Letter20
OUR MISSION:
At LTR20, we work backwards from the problem, anchored in the insights & tested by resiliency. Letter20 is stubborn, relentless & gritty. We will never give up until YOU are stable, sustainable & scalable. Letter20 is built upon vast, dynamic & multi-generational CPG years of molding ambiguity, chasing opportunity & racing agility.
PARTNER w/ our 6P METHODOLOGY:
PURPOSE:
What is the Purpose of Your Brand, Organization or Team AND the downstream Purpose of YOur Product, Service or Mission.
PEOPLE:
Who are the People in your ecosystem (both marco- & micro-entrusted in your Purpose) whom you need to accomplish your business, project and/or task Mission(s) to be successful. Are the right people in the right roles @ the right time.
PRODUCT(S):
What are all the Products (or Services) you are producing & attempting to get to Market (laddering up to your Purpose).
If multiple products/services, treat them in aggregate like a Portfolio or Mutual Fund (always knowing your mix).
PARTNERS:
Who are your Partners (internally & externally also aligned to your Purpose) you need in order to successfully get anything from Start-up 2 Scale / Zero-2-One Completion.
PROCESS / PROTOCOL:
What are the SOPs (shared w/ the People & Partners) you need to scrap, develop or recalibrate to get to market cost-efficiently, effectively & scalably.
PROFIT:
What is the responsible, ethical & sustainable Profit/Margin(s) you are striving to achieve for All Customers, Consumers & Shareholders fulfilling your ultimate Purpose.
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